The above domain name has been appraised based on the following eleven factors:
1. Marketability How profitable is it? How large is the market it is targeting? Does it apply to the entire market?
2. Clarity Can it describe its content? Can it be associated with a product, a service, a brand etc? Is it easily brandable?
3. Memorability How memorable is it? Will people easily remember it? Will people easily recognize it?
4. Link Popularity How popular is your website? The more popular your site is, the better it is ranked on major search engines. 5. Top Level Domain What is its TLD? e.g. com, net, org, ws, etc. Dot Com names are the gold standard on the Internet. 6. Length (Not counting the extension!) How long is it? Is it easy to type? When it comes to domain names, shorter is better.
7. Word count How many words it contains? The most valuable domain names consist of few words. Two/three words are good, and four words are about the limit. 8. Hyphens Is it hyphenated? Hyphenated names usually don't sell as well. It's very useful to register a name with hyphens in, if you own the non-hyphenated version.
9. Numerals Does it contain numbers? top10.com is worth less than topten.com etc. 10. Substitutions Does it contain substitutions? i.e. "2" instead of "to", "k" instead of "c", "4" instead of "for", "ez" instead of "easy" etc. 2morrow.com is worth less than tomorrow.com ezshop.com is worth less than easyshop.com etc. 11. Abbreviations Does it contain abbreviations? wallst.com is worth less than wallstreet.com
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