The above domain name has been appraised based on the following eleven factors:
1. Marketability
How profitable is it?
How large is the market it is targeting?
Does it apply to the entire market?
2. Clarity
Can it describe its content?
Can it be associated with a product, a service, a brand etc?
Is it easily brandable?
3. Memorability
How memorable is it?
Will people easily remember it?
Will people easily recognize it?
4. Link Popularity
How popular is your website?
The more popular your site is, the better it is ranked on major search engines. 5. Top Level Domain
What is its TLD?
e.g. com, net, org, ws, etc.
Dot Com names are the gold standard on the Internet. 6. Length (Not counting the extension!)
How long is it? Is it easy to type?
When it comes to domain names, shorter is better.
7. Word count
How many words it contains?
The most valuable domain names consist of few words. Two/three words are good, and four words are about the limit. 8. Hyphens
Is it hyphenated?
Hyphenated names usually don't sell as well. It's very useful to register a name with hyphens in, if you own the non-hyphenated version.
9. Numerals
Does it contain numbers?
top10.com is worth less than topten.com etc. 10. Substitutions
Does it contain substitutions?
i.e. "2" instead of "to", "k" instead of "c",
"4" instead of "for", "ez" instead of "easy" etc.
2morrow.com is worth less than tomorrow.com
ezshop.com is worth less than easyshop.com etc. 11. Abbreviations
Does it contain abbreviations?
wallst.com is worth less than wallstreet.com
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